Thermal imaging on a store planogram shows areas of greater traffic, greater retention, and greater speed, allowing us to ponder and locate key areas and optimize distribution.
By analyzing SKU location on the shelf we can measure product movement by consumers which will eventually be reflected in sales, allowing us to monitor product rotation schedules and stock levels. Crossing this information with monitoring data reveals important peak hours and days of consumption, which identifies best-selling brands to assist in supply arrangements, identifying undecided clients, and build customer profiles.
Individual monitoring of each customer and his record of experience allows us to understand his buying mind map, find patterns of behavior, identify whether the customer came alone or accompanied, and find the best arrangement of products.
This study is specifically focused on measuring the demographics and environment surrounding brick-and-mortar retailers.